| JOAO CARLOS Joao Carlos is not your typical, run-of-the-mill photographer. He is a visionary with the rockstar-attitude to match, and creativity and life flows from him like paint from a brush. Having been born in New York to emigrant parents, traveling and living all over Europe, including his country of descent, Portugal, he uses these influences and experiences in his storytelling. Joao envisions his photography as an opportunity to create inspiring pieces of artwork, to go beyond the conventionality and impermanence of fashion and commercial photography, and to take that to a lasting fine-art level. He approaches his shoots from the perspective of a painter, conveying emotions through visionary storytelling, rich settings, and the use, mostly, of natural light. He is especially inspired by art from the 18th century along with fantasy driven ideas from novels, lyrics, and poems that can piece together a vivid photograph, something that stays with you and transcends the impermanence of commercial values. His appreciation for the arts in all aspects is what continues to inspire and drive him while capturing the stories in his lens. Joao studied the old fashioned way, the way a painter truly would- as an apprentice to a Maestro, the most significant spanning 5 years under Joao Palmeiro. He discovered photography rather by accident in the early nineties while studying fine arts, painting, and sculpture along with art history at Centro De Arte e Communicacao, in Lisbon, Portugal. It then became obvious that photography would become a life-long passion. No matter what subject he is shooting, be it commercials, editorials, portraits or landscapes, he has a unique ability to add the fairy tale- touch to everything he does. Joao’s work has been published in a variety of publications from Numero, J’adore Magazine, Six Degrees, Umbigo Magazine and Nstyle to name a few. He has worked with Clients such as Nike, Avon, Pfizer and many others. He runs a boutique production house in Lisbon and New York City, and is endorsed by LensBaby, F.J.Westcott, and Drop it modern . Most recently, Joao’s clients have included Nike, Staples, Pfizer, Avon, Vodaphone, Mitchell Gold+Bob Williams, Cabo TV: Mozambique and Angola, Universal Music, Emi Records, MoviePlay, MTV, Nstyle Magazine, Apollo Magazine, Umbigo Magazine, Numero Magazine, Moda Noiva, Cerimonia, Luna International, Six degrees magazine, J’adore Magazine, Blink MAGAZINE, Dif Magazine, W25 Mag, Iconography Magazine, Facto Hair, Wella Hair, Swartchzkopf Hair, Alexandra Mouro, Susana Agostinho, Flip Apparel, Le Plume, Ogilvy Barcelona, Series, Mccan Erickson, and Brandia cENTRAL.
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